In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth interviews Martin Pochtaruk, President and Founder of Heliene, a leading North American solar module manufacturer. With over 35 years of experience managing manufacturing and innovation businesses across Europe and the Americas, Martin shares his journey from the steel industry to leading the renewable energy movement through Heliene.

Martin discusses how Heliene is transforming solar manufacturing by focusing on high-quality, competitively priced solar PV modules made in North America. He also explains the company's commitment to "Tikkun Olam"—making the world a better place—and how this principle guides Heliene's operations and impacts economically challenged communities in the U.S. and Canada.

This episode explores Heliene’s innovative projects, including nano-coatings for agrivoltaics and pioneering AC solar modules. Martin shares insights into the challenges of financing in renewable energy and how Heliene overcame these obstacles to achieve impressive growth.

Tune in to learn more about the future of solar energy, creating sustainable jobs, and the innovative culture driving Heliene’s success in renewable energy.

Show Notes:

Key Discussion Points:

• Martin Pochtaruk’s Journey: From physicist to solar industry leader, Martin shares his transition from steel to renewable energy and the founding of Heliene in 2010.
• Manufacturing Expertise: Martin discusses how his experience in steel manufacturing shaped his approach to solar module production.
• Heliene’s Mission: Learn how “Tikkun Olam” drives Heliene’s operations and its mission to make the world a better place through solar energy.
• Economic Impact: Explore Heliene’s role in creating jobs and promoting economic development in Northern Minnesota and Ontario.
• Innovation in Solar: Martin highlights two major projects: nano-coatings for agrivoltaics and AC solar modules that optimize energy conversion.
• Financing Challenges: Discover how Heliene navigated financing complexities in the renewable energy industry and the importance of government and community support.
• Talent Recruitment & Retention: Heliene’s strategies for attracting and retaining skilled workers in remote areas, including competitive wages, benefits, and innovative training programs.
• Future Outlook: Martin shares his vision for the future of solar energy and Heliene’s role in driving innovation and sustainability.

Key Quotes:

• “What are you doing to make the world a better place? What are you leaving in this world for everyone around you to have a better life?” – Martin Pochtaruk
• “Our mission isn’t just about making solar panels; it’s about creating a lasting legacy in communities that need it most.” – Martin Pochtaruk
• "The hard work is hard. But doing something that makes the world a better place gives you a sense of accomplishment like nothing else." – Martin Pochtaruk

Martin on LinkedIn 
Heliene's Website

Wes Ashworth: https://www.linkedin.com/in/weslgs/

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