In this episode of Black Power Moves, part of the Ebony Covering Black America Podcast Network, we're speaking to Walter T. Geer III to the show. He's the Executive Creative Director of VMLY&R. https://www.vmlyr.com/Sport-bike racer, track & field All-American, multi-patent holder, biometric lab creator, Adweek 50 most important people in Media, Marketing and Tech and Savoy Magazines Most Influential Black Executives In Corporate America—these are just a few of Walter Geer’s self-earned epithets.

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes, and MySpace.

Throughout his 20-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

His passion sits at the intersection of story-telling, design, technology, data, and research.

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