In this episode of Building Loved Businesses, Nathan Schock interviews Larry Thein, president and franchise owner of Goosehead Insurance. Larry shares his journey of starting from scratch twice in the insurance industry, discussing the growth of his agency, the challenges faced during tough market conditions, and the lessons learned from his previous experience at State Farm. He emphasizes the importance of mental toughness, family support, and the shift in client acquisition strategies from traditional advertising to building relationships with referral partners. Larry also reflects on his leadership style, the legacy he aims to build for his family, and the values that guide his business decisions.