COVER Magazine

Building a Legacy of Integrity


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Debbie Netto, founder of Netto Invest, has transformed the financial planning industry with her holistic and client-centered approach. Beginning her career as a nurse, Debbie's passion for helping people shifted from healthcare to financial wellness, driven by a desire to guide clients through life’s pivotal moments. With over three decades of experience, she pioneered fee-based financial planning, moving away from commission-driven models. Debbie’s leadership has empowered her team to deliver consistent, needs-based advice to clients, combining technology with a deeply personal understanding of their financial challenges and goals. Integrity and education remain the foundation of her lasting impact. 

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COVER MagazineBy COVER Publications 100 (Pty) Ltd