In this episode of Legal Currents, host Will McCreight sits down with Tony Albrecht—former litigator turned entrepreneur and founder of Contender—to discuss how lawyers can grow a magnetic personal brand using LinkedIn. Tony shares how authenticity, storytelling, and strategy can build trust and generate referrals, talent, and visibility for attorneys. He also shares his favorite low-barrier strategies for engaging with others, how AI can (and shouldn’t) be used in content creation, and why getting outside your comfort zone is key to professional growth.

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