Join host Brady for the inaugural business owner interview on the South Metro Scoop Podcast, featuring Rob Satrom, founder of Feedbackwrench—a web design and marketing agency based in Lakeville, Minnesota.

In this candid hour-long conversation, Rob shares his journey from serving tables at Perkins and selling computers at Best Buy to building a successful marketing agency that helps small businesses clarify their messaging and maximize sales. With over a decade of entrepreneurship experience, Rob discusses:

• The critical importance of front-end sales activity and prospecting for business growth
• Why customer service and employee training make or break small businesses
• The power of video content and digital marketing in 2025
• How to help businesses identify and solve their customers' real problems
• Starting and scaling professional services firms, especially accounting practices
• The challenges of entrepreneurship: managing work-life balance, avoiding burnout, and prioritizing family

Rob doesn't hold back on the realities of business ownership—from the temptation to let work consume your life to the importance of pumping the brakes with clients to truly understand their needs. He also shares practical advice on building a sustainable marketing flywheel through websites, social media, networking, and consistent prospecting.

Whether you're a South Metro business owner, aspiring entrepreneur, or just curious about what it takes to build a local business, this episode offers honest insights and actionable strategies.

Feedbackwrench website: feedbackwrench.com

Feedbackwrench YouTube: youtube.com/@feedbackwrench/videos

00:00 Introduction and Guest Introduction

00:32 Rob's Background and Journey

02:50 Feedbackwrench: Services and Approach

07:19 Sales and Prospecting Insights

11:38 Customer Service and Experience

19:28 Clarifying Customer Needs

26:49 Starting a Business: Key Advice

31:11 Outsourced Accounting Model Explained

32:12 Challenges in Marketing to Accountants

36:01 Effective Marketing Strategies for Accountants

40:46 Balancing Business and Personal Life

44:51 The Importance of Prioritization

47:25 Final Thoughts and Reflections

55:54 Where to Find More Information