Ventures

Building a Marketing OS: Duarte & Antonio - Cofounders DOJO AI


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We had Duarte and Antonio (Co-founders at Dojo AI) on VENTURES to break down why most marketing technology is broken and how AI can fix the entire function. "Marketers have been held hostage by all of this technology that actually made their jobs much harder, much more overwhelming, and much less effective.""Marketing technology just wasn't fit for Challenger brands—most were enterprise solutions, very complex to onboard, required large teams." "We could not just build a tool to automate these tasks, we could actually rethink the function from first principles." "It wasn't able to execute a task so it actually did some research and upskilled itself—that gets compounding and integrated back into the system"You can listen to the full conversation with the Dojo team

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VenturesBy Viraj Acharya

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