What startups and scaleups get wrong about hiring their marketing team — and how to do it better.

In this episode of Chocolate Pill, we break down the biggest hiring mistakes founders and marketing leaders make when building their teams, from first hires to scaling the org.

You’ll hear:

• Why hiring content first is a mistake
• The order of hires we recommend (PMM → Demand Gen → Content → MOPS)
• How to avoid hiring the wrong profile for your stage
• What scaleups need to do differently when building teams
• Why early career marketers should think twice about startup roles
• How CMOs can balance strategy vs. execution — and when to outsource