In this episode, Felicjan talks with Mikhail Myzgin the VP of Marketing at Slice about the concept of a media company.

It's a term that has been gaining a lot of attention in the marketing space and in this episode, you'll learn what every B2B Leader should know about it. You’ll learn how businesses can thrive in a competitive space and why this concept is great to work around the 5 stages of marketing.

But more importantly, you'll see that the content a media company creates is different from other marketing assets. Mikhail shares the biggest challenge he encountered when building a media company at Slice and a few tips you can follow to use this concept.