Sal catches up with Ben Zachs, Founder of Fine Fettle, on how he built a high-achieving, mission-focused culture in the ever-changing cannabis industry. From navigating the complexities of a seed-to-sale business across different state regulations to breaking the stigma around cannabis use, Ben discusses the importance of hiring the right people, empowering his team, and encouraging a goal-oriented mindset. He emphasizes the need for leaders to listen to frontline employees, adapt to rapid industry changes, and create an environment where work brings joy.