In this episode, we sit down with Brandi, founder of Weston Heated Apparel, to hear how she turned a failed textbook business into an 8-figure seasonal brand loved by cold-weather customers across the country. 

From bootstrapping and building strong supplier relationships to launching heated gloves, jackets, and socks — Brandi shares the real story behind her success, her growth strategy, and how she avoids burnout by working with the seasons.

Check out Weston Apparel here: https://www.westonstore.com/ 

Connect with Brandi: https://www.linkedin.com/in/brandicasey/ 

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02