In this podcast episode, hosts Olivia and Michele welcome Lynn Tickner from Ink and Key, a branding expert and a seventh-year StoryBrand certified guide, who emphasizes the importance of simplifying brand messages. Lynn debunks the myth that a brand’s name should explain exactly what the company does, advocating instead for names that invoke curiosity and engagement. She shares her journey from participating in naming contests to founding her own naming agency, highlighting the significance of clear, concise messaging to prevent brands from getting lost in 'noise.' Lynn discusses common mistakes in the naming process, including the emotional pitfalls of rushing and failing to conduct thorough trademark checks. The conversation underscores the necessity of objective criteria in selecting a brand name and the benefits of having multiple viable options to avoid disappointment.

LINKS:

Lynn Tickner LinkedIn

Ink and Key Instagram

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MTP Socials:

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Michele's LinkedIn

Olivia's LinkedIn