In this conversation, Jennifer Legere shares her journey of creating A Place to Grow, a nature-based childcare center and franchise. She discusses the importance of connecting children with nature, the challenges of scaling her business through franchising, and her passion for empowering women in early childhood education. Jennifer emphasizes the significance of community involvement and personal connections in marketing, as well as her vision for addressing childcare deserts across the United States.

Takeaways:

• A Place to Grow is a nature-based childcare center and franchise.
• Jennifer started the business for her children and to reconnect with nature.
• The franchise model allows for flexibility and empowerment of women business owners.
• Franchising was decided during COVID, showcasing resilience and adaptability.
• Childcare is a personal business that thrives on community connections.
• Marketing in childcare is about personal relationships, not just ads.
• Jennifer advocates for legislative support and infrastructure in childcare.
• The goal is to empower women and provide financial freedom through business ownership.
• There is a significant demand for childcare services in the U.S., especially in urban areas.
• Jennifer emphasizes the emotional growth of women as they become business owners.

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