When I say the N word people shudder.Niche.Other than talking about invoicing, niche is one of the only words I can say to my clients that makes them nervous.They look at me funny. Like I’ve just asked them to sell their babies or kill their dog.I don’t want you to sell your babies or kill your dog. Or any other animal for that matter.I want to talk to you about nests, anvils and feathers.

When I say the N word people shudder. Niche. Other than talking about invoicing, niche is one of the only words I can say to my clients that makes them nervous. They look at me funny. Like I’ve just asked them to sell their babies or kill their dog. I don’t want you to sell your babies or kill your dog. Or any other animal for that matter. I want to talk to you about nests, anvils and feathers.

Building a niche of anvils and feathers

GET DOING THINGS is the podcast of Craig Burgess: Creative Director of a branding and digital agency called Genius Division. Each episode Craig talks to a different creative thinker in a long-form conversation that will get you thinking differently.

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Building a niche of anvils and feathers

Building a niche of anvils and feathers