Building a Global Brand with John McDonnell Building a global brand is a speciality of John McDonnell's and he outlines some valuable brand-building information here outlining the steps he took when building a global brand, or should I say global brands! It was a really interesting conversation. Nathaniel Schooler I have got another really exciting interview with a chap called john McDonnell. He has launched and marketed a number of successful global drinks brands. And is highly regarded as a leader in in the drinks industry. He used to be European VP of sales for Seagrams, which was a huge business. And he used to lead $1.1 Billion of sales in in Europe. 

He also grew the expansion of Patron in the world into over 130 countries and islands. And Patron became the world's number one tequila brand. He's now actually managing director of international for Tito's Handmade vodka. They are now in over 130 countries in just five years with his with his experience, and he's heavily involved with charities and things and in fact grew the Patron Tequila brand it into I believe it's 150 countries.