The people you have in the company are just as important to your success as the systems you have in place. A key contributor to Mustang’s unstoppable take off from its inflection point, Mary Needham – senior-level leadership recruiting specialist – talks with host Bill Higgs about how she helped Mustang as well as others do market entry and find the right people who allowed them to succeed. Diving deeper into culture, Mary shares its relationship to sales as part of the Culture Code, which is to sell while the shop is full. Helping the leaders to build a people-first culture, she also talks about some of the biggest leadership challenges and how to overcome them.