Zara Paul, CEO of Bigged and Dragons' Den alumna, is building a "performance marketing operating system" that combines human creativity with AI automation for paid social campaigns. After bootstrapping her first company, Choppity, to £150K ARR (currently in due diligence for sale), she pivoted to solve Meta's Andromeda algorithm changes that now favour creative variants over audience targeting. Working alongside her CTO/ husband, Aaron & CMO, Luke, she explains their "sales in public" strategy targeting brands like Huel while preparing for SF through The Residency's Delta Chapter One