Latter-day Entrepreneurs

Building a Personal Brand with Integrity


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In this episode, Matthew Maroon, the department chair of marketing at BYU-Idaho, explores the intersection of professional success and personal values. Matt shares his experiences at Nielsen and Microsoft, discussing the importance of personal branding, networking, and maintaining integrity in competitive corporate environments. Listen in and discover how to succeed in business while staying grounded in your faith and values. Whether you're an aspiring entrepreneur or an experienced professional, this episode provides practical guidance on navigating the business world with authenticity and purpose.


Talking points from this episode:


  • How Matt integrated his LDS faith into his professional life without compromising his values.
  • The power of intentional relationships and building genuine connections.
  • How embracing authenticity and even quirks can positively impact career growth.
  • Tips on setting up informational interviews, tracking relationships, and avoiding “non-committal networking.”
  • How the light of Christ and standing by your values can enhance both personal and professional success.
  • The importance of intentionality in career advancement and networking.



Resources:

Matthew Maroon (Website BYU - Idaho): https://www.byui.edu/

Matthew MaroonLInkedIn: https://www.linkedin.com/in

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Latter-day EntrepreneursBy Brunson