Most people think the fight for liberty happens in think tanks, classrooms, and political campaigns.

Alexander McCobin thinks they’re missing the most powerful lever of all: business.

Historically, business leaders have been on the front lines of advancing liberty — creating value, funding academic and policy research, and lifting up their communities. The question today is whether enough still see themselves that way.

Alexander McCobin is the founder of Liberty Ventures and Principled Business, and he has spent his career sitting at the intersection of policy, academia, and capitalism — building the case that business leaders are the most important and most underutilized defenders of a free society.

What You’ll Take Away

- What principled business actually looks like

- Why business is the liberty movement’s most underused and most powerful tool

- The four types of capitalists — and why some of the biggest threats to capitalism come from within

- Lessons Alexander has learned about messaging, movement-building, and how good ideas get mutated

- Why networking is the wrong frame — and what building real relationships actually requires

The biggest mistake the liberty movement makes, and what fixing it could change

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