Learn how to use social media to help win campaigns.

If you want a deeper dive into making videos: https://www.youtube.com/live/86xTFpyQnHc?si=V-ZnWSoeM0gUTQuO

How can you make a lasting impact for animals? We break it down here.

Sources

• https://organizer.paxfauna.org/ 

• https://mindingourway.com/guilt/ 

• https://faunalytics.org/no-ones-paying-me-to-cry-burnout-and-animal-advocacy/ 

• Benjamin Ley video

How do we think about conflict at Pro-Animal Future? What do animal advocates need to know?

Sources:

PAF Handbook: The Joy of Conflict

Sarah Schulman lecture: Conflict Is Not Abuse 

https://thefearlessheart.org/myths-of-power-with-1-everyone-can-be-included/

What is "deep canvassing" and how can we use it to persuade voters? Learn how to navigate these conversations here.

Sources

• Example of the external accountability approach to outreach: "Being Vegan Won't Change Anything"

How do we function as an organization?

What are the values we try to live by?

Sources

https://communitywiki.org/wiki/DoOcracy

The meat/dairy industry has a powerful lobby, and we need to fight back. This is how we can create an effective voter bloc.

Sources:

• Get Political for Animals

• Natalie's beef digital command center vid

This episode is all about what to expect during ballot measure campaigns.

Learn more about Pro-Animal Future and how to get involved: proanimal.org/joinus

Sources:

In this episode, we share more about how Pax Fauna's research informs our strategy.

Sources:

https://narrative.paxfauna.org/key-recommendations/ https://organizer.paxfauna.org/ https://paxfauna.org/reports/framing-the-food-system-a-review-for-animal-advocates-of-frameworks-institutes-foundational-study/

Learn more about Pro-Animal Future and how to get involved!

proanimal.org/joinus

In this episode, we share our strategy and 10-year-plan.

Learn more about Pro-Animal Future and how to get involved!

proanimal.org/joinus