Cara Oppenheimer and Cary Telander Fortin are creative social entrepreneurs who founded goodbuy, a first-of-its-kind online shopping tool that connects consumers with small businesses that align with their values, and does so in a simple and streamlined way. 

These two powerhouse mamas bonded over new babies and breastfeeding. When Cara had a big idea about how and what she could do to give consumers easy opportunities to shop small instead of at mega retailers, she texted Cary in the early hours of the morning and goodbuy was born.

In this episode, you will hear:

• How these co-founders focused on a product-cultural moment fit instead of a particular niche
• The nitty gritty of building strong messaging and organic growth to grow a large waitlist
• What combination of strategies on Instagram have been essential to getting the goodbuy message out

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com