Many times we believe chasing our passion means giving up our dreams of growing wealthy because passion isn’t monetizable. 

But little did we know that the more you chase your passion, the more you see problems around it you can solve and, well, profit from. 

That’s what Joe Maio of NOM Nutrition did after giving up his dentist career to chase his passion: outdoor sports. After identifying a problem in the outdoor sports industry, he transformed it into a money-making business. 

In this episode, you'll discover how Joe founded NOM nutrition - an endurance focused nutrition. And how you can mimic Joe’s success to transform your passion into a six -figure business & beyond.  

Listen now!

Show highlights include:

• How to create an error-free product by leveraging target audience beta testing. (2:11)
• How you can uncover passion-related problems (that you can turn into a business) by asking enough “WH” questions. (4:51)
• The 2 core use cases of NOM Nutrition that can help you with your workouts and outdoor activities.  (11:14)
• A common, yet magical approach to build trust with customers who are unfamiliar with your product's ingredients. (11:46)