This is a quick, high-signal conversation with builders actually shipping in the real world.

In this episode, I’m joined by @osf_rekt, founder of Rekt Drinks — a clean energy, zero sugar beverage brand being built and distributed in real stores.

This isn’t just another idea.

It’s a physical product going from concept to shelf.

We get into:

→ What it actually takes to build a consumer brand  

→ The process of getting a product into stores  

→ How distribution works in the real world  

→ Why execution matters more than talk  

This is a different kind of building — not just digital, but real.

If you’re interested in what it takes to create and ship physical products, this is worth your time.