Is online lead generation just a dopamine hit for desperate agents? 

Chris Cook sits down with Josh Decaire, founder of Waypoint Media Solutions, to unpack the real truth behind building a sustainable real estate brand versus chasing cold leads. 

From the flaws of short-term lead gen tactics to the emotional toll of endless follow-ups, they explore how agents can shift their mindset and energy toward building a long-term digital presence that actually works. 

Chris shares his own struggles and revelations, while Josh drops practical insights on foundational marketing, CRMs, and why most agents confuse tactics for strategy. 

Listen For

:47 What’s the real difference between a tactic and a strategy in real estate marketing?

6:47 Are online leads giving you a dopamine hit or actual business?

11:16 Is it worth chasing cold leads in an oversaturated market like Toronto?

18:28 Can AI voice agents actually help scrub real estate leads effectively?

27:19 Why most realtors struggle to build a consistent pipeline—and how to fix it

Connect with Guest: Josh Decaire, Founder Waypoint | Marketing Professor

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Connect with Chris, Sales Representative | Team Lead at

The Haylard Group - RE/MAX Hallmark ®

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