10X Marketing Teams

Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

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In this episode of The Remote CMO, Brenna Loury, Chief Marketing Officer of Doist, shares her experiences in building and managing a fully remote marketing team. Brenna discusses Doist's unique approach to remote work, their marketing strategies, and how they've maintained a strong company culture across 35 countries.

Key Topics Discussed:

  • Doist's journey as a bootstrapped, profitable, and fully remote company
  • The structure and size of Doist's marketing team
  • Strategies for hiring and sourcing talent in a remote environment
  • Doist's approach to managing time zones and work schedules
  • The importance of trust and core values in remote team management
  • Challenges faced in remote work and how Doist overcame them
  • Doist's unique benefits and perks for remote employees

    • Actionable Takeaways for Remote Marketing Leaders:

    1. Use specific application questions to assess candidates' motivation and alignment with company values
  • Implement paid test projects as part of the hiring process to evaluate candidates' skills and fit
  • Create a transparent communication system where most discussions are open by default
  • Establish a consistent benefits structure across all countries to ensure fairness
  • Don't compromise on core values when building and managing a remote team
    • ...more
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    10X Marketing TeamsBy The Global Talent Co.