In this episode of the Revenue Lounge, host Randy Likas sits down with Aidan Nevin, VP of Go-To-Market Operations at Fidelity Investments, to break down how to build a revenue operating system leadership can actually trust. Aidan shares how he turned fragmented data into a clean, decision-grade foundation by centralizing RevOps, building scalable attribution models, and enforcing strong data governance. He also dives into practical execution, from CRM and BI integration to driving adoption in legacy organizations. The conversation explores how to create a data culture, enable self-serve insights with AI, and position RevOps as a strategic growth driver, not just a support function. If your revenue data feels messy, this is your blueprint to fix it.