In this episode, Bill Ratliff, owner of Right Way Heating and Cooling, shares his journey of transforming his business philosophy from a focus on profits to building a robust system that prioritizes customer service and employee development. Discover the importance of not cashing out too early, investing in growth, and why a company should be built around systems, not employees. Bill's approach to hiring based on personality and potential, coupled with a comprehensive training program, has led to a team that delivers consistent, high-quality service, reflected in their strong customer ratings. We also explore the challenges of scaling a business, the value of learning from failures, and the significance of making smart decisions based on the wisdom of Luke 14. Bill's story is a testament to the power of persistence, faith, and a clear vision in achieving long-term success. Whether you're starting your HVAC business or aiming to reach new heights, this episode is packed with insights to help you build your 'car' and drive your business forward. Don't miss out on the valuable lessons and strategies shared by one of the industry's most successful leaders. What You'll Learn:

• The key to building a sustainable HVAC business
• How to create a system-focused company culture
• Strategies for effective employee training and development
• The importance of customer service in business growth
• Overcoming challenges and learning from business failures

HVACMarketers.com The HVAC Heroes Podcast Text Alex @ (513) 845-1675 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review!