In this podcast episode, Wendy McDougall, CEO and founder of Firefish Software, shares insights into building high-performance teams and fostering a vibrant company culture. Drawing on her background in recruitment and sports, she emphasises the importance of values over rigid cultural structures and highlights the need for adaptability and passion in early hires. McDougall discusses her hiring approach, focusing on attitude and cultural fit, which enabled her initial hires to help shape the company's evolving culture. Practical examples of her value-driven approach illustrate how Firefish maintains its commitment to customer-centric service.