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May 10, 2023

Building a SEO Strategy with Ethan Smith @ Graphite (EP23)

1 hour 15 minutes

Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.

Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.

More highlights include:

What is SEO in basic, business, fortune 500 terms?

What are the three types of SEO? (Hint: Technical, programmatic, and editorial for growth and brand content)

Building a content strategy around topic themes

Measurement and timelines for SEO

What metrics should be tracked depending on company stage?

Ethan Smith on LinkedIn and Twitter

Nima Gardideh on LinkedIn and Twitter

Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email [email protected] to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

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