In this episode of "Talking Shop with Shop Owner," Doug Kaufman interviews Jason Rainey, VP of NAPA AutoCare and NAPA Autotech, about the NAPA Team Tool Rebate program.

Rainey explains that the program is designed to help shop owners attract and retain technicians by providing them with the tools they need to do their jobs. The program works by allowing shop owners to earn rebates on their NAPA parts purchases, which they can then use to purchase tools for their technicians. Shop owners simply buy NAPA parts and NAPA handles the rebate process in the backside, distributing funds that shops can reallocate to their team members.

This program isn't just about providing tools, Rainey says, but is also about building a strong culture within the shop. "By giving technicians the tools they need, shop owners can show them that they are valued and appreciated. This can lead to increased job satisfaction and reduced turnover. When you're attracting talent, you're saying, 'because we're partners with NAPA, we're able to do this. And so it really is a rising tide raises all ships kind of thing."

Rainey also discusses the NAPA Auto Care Apprentice program, which is designed to help young people enter the automotive repair industry. The program provides apprentices with the training and mentorship they need to succeed. He notes that the program has been very successful, with over 2,000 apprentices currently working in NAPA Auto Care member shops. Rainey highlights the program's competency-based approach, stating, "if they haven't mastered a skillset, they can stay there. There's not the end of the marking period. They can stay there until they're able to master that skill."

Rainey explains that NAPA is committed to helping shop owners succeed, offering a variety of programs and services designed to help shop owners attract and retain technicians, improve their operations, and grow their businesses.


For more information visit NAPAOnline.com.