In this episode of the Learning Curve podcast, marketing veteran Anick Ahmed shares insights from his 28-year journey across eight countries, discussing the evolving landscape of brand building and marketing.

Aneek emphasizes the importance of understanding business fundamentals, moving beyond viral marketing trends, and focusing on core strategies that drive value. He critiques the Sri Lankan marketing industry's approach, highlighting the need for better benchmarking, self-awareness, and integrating marketing more closely with business goals.

The conversation also explores the role of AI in creative industries, with Ahmed viewing it as an efficiency tool that should be guided by clear strategic objectives rather than used merely as a cost-cutting measure. Key takeaways include the significance of staying authentic, understanding consumer needs, and maintaining a learning-oriented mindset in marketing.

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