Ari Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP.

On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He discusses which roles are essential to activate growth, where to allocate budget, tips for managing an agency relationship and how to decide where your marketing function is run from, especially when you have global teams and more.