https://www.youtube.com/watch?v=GI5IekmvqBY&feature=youtu.be

Brian talks about Donald Miller's book Building A Story Brand.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Building A Story Brand - A Review.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm going to be reviewing this book and I'm going to be breaking an unspoken rule that I try not to review a book until I'm at least close to being finished with it.

But this is one I'm going to make an exception on, because I already liked it enough that there's really not much more that can happen in this book for me to be unhappy with it. I mean, it's just the overall direction, the structure of it, I already know where it's going before it gets there. It's just getting deeper and deeper into the point that he's already laid early on in the book.

So I know I'm gonna like it regardless of what he says to do and I'll give you an idea of what that is. The subtitle for this is clarify your message so customers world will listen.

And that's what making a story is all about this, something I've always believed in, something I've worked myself on trying to develop more and more is the ability to tell a good story. It's not easy.

It's not something for some people, it comes natural, or they grew up around other storytellers that they've been able to adapt it well. But it's not something that we naturally do.

Because we don't talk to ourselves necessarily in a story form. You know, we collect data and everything else in our minds, and we have it organized in whichever way is works best for us in our own brains.

But it's not necessarily that we don't realize that so much of what we latch on to came to us originally via story, somebody was telling us a story. And that's what led us into an interest. And it's very difficult to get a point across without telling a story. And you've heard all the examples, you know, they talk about Jesus Christ, talking about everything in the form of parable, I mean, just about every one of his major lessons was in a was in a parables in story form.

I mean, just anybody you can imagine, that has been able to paint pictures for people, it's via some form of story, either complex or simple. But it always comes through the story.

That's how we attach to these things. I mean, most of us, especially those of us who grew up during this era, a lot of the stories that are so cemented in our minds aren't only from books, they're stories from movies, most of us, it's ultimately it's the movies, it's the great movie series and the TV series. And it's these fictionalized stories.

But if you pull back from the ones that are the most popular, it's not the fiction that people get caught up in it, you know it, yeah, a lot of that stuff pulls people forward, you know that special effects, the colorful characters, everything else.

But really, it comes down to the story, and the basis of the story, the structure of the story, and the principles that the story is teaching, that we really latch on to the most popular movies out there. They have strong stories, they may be simple stories, but they're strong stories.

He goes through this quite a bit early on in the book, and talking about structure and how you can take it, whether it be a business or anything else, how you can take a story to be able to build up a brand.

And it's so simple the way he puts it,