Building a StoryBrand 2.0, Donald Miller's updated framework for business communication, addresses what he identifies as the primary reason many businesses struggle to connect with customers: a failure to communicate clearly about how their products and services solve customer problems. Miller argues that most business messaging focuses excessively on company history, technical features, and abstract values while failing to articulate how they help customers survive and thrive. Drawing on principles from narrative theory and cognitive psychology, Miller presents a revolutionary approach that positions the customer—not the brand—as the hero of the story, with the business serving as the guide who helps the hero overcome challenges and achieve success. The book contends that human brains are naturally wired to follow and remember stories, and that businesses that align their messaging with fundamental storytelling structures create immediate clarity that drives customer engagement and purchasing decisions. Miller's framework is designed to eliminate confusion from marketing messages across all channels—from websites and brochures to sales presentations and social media content. By providing a clear, repeatable process for clarifying brand messaging, Building a StoryBrand 2.0 offers businesses of all sizes a practical methodology for creating more effective marketing communications that resonate with customers and drive business growth.