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Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen
Building a StoryBrand is a treasure trove for a marketer! It is strewn with actionable steps throughout. The creation of marketing messaging and its implementation are brilliantly explained in this book.
It talks about how to build your brand to make it magnetic to customers. Your customer is the Hero of your brand story and your brand should aid the hero as a guide or mentor would. When the Hero (customer) encounters a problem, the trustworthy guide (your brand) should help him solve the problem.
https://accessorytosuccess.com/blogs/books/building-a-storybrand
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By Jack ThomasBuilding a StoryBrand is a treasure trove for a marketer! It is strewn with actionable steps throughout. The creation of marketing messaging and its implementation are brilliantly explained in this book.
It talks about how to build your brand to make it magnetic to customers. Your customer is the Hero of your brand story and your brand should aid the hero as a guide or mentor would. When the Hero (customer) encounters a problem, the trustworthy guide (your brand) should help him solve the problem.
https://accessorytosuccess.com/blogs/books/building-a-storybrand