Building a Strong BBQ Brand | Alex Lawson | Barbecue Base Podcast

A change is as good as a holiday, and in this episode, we head over to New Zealand to talk all thing bbq with Alex Lawson, cohost of the Barbecue Base Podcast. Not only is Alex a BBQ guru and host of a great BBQ podcast, he is also the Pit Boss of the competition bbq team Burnt Beginnings BBQ.  With a solid twenty year career in marketing and advertising under his belt, he's now focussing his attention on building a strong BBQ brand. He's doing this on two fronts, with content creation (the podcast) and dominating in low n slow bbq competitions. As a result, he's built a reputation as being a one of New Zealand's top BBQ Pitmasters.  In this Episode of the Smoking Hot Confessions BBQ Podcast, Alex and I get into: Our mutual love of BBQ chicken wings and Alex's fascination with South Carolina BBQ Sauce (5:24) His favourite new lump charcoal grill, a PKTX from PK Grills (9:35) The Barbecue Base Podcast story (15:48) His Burnt Beginnings BBQ competition team, and their perfect scoring wagyu brisket with burnt ends (26:59) Tips and tricks to build a strong BBQ brand including content creation and social media (40:57) Barbe Con is coming, June 26th and 27th. Follow us on all the socials for more info soon! New to the world of low and slow barbeque? Grab your free copy of our ebook 'The Beginners Guide to Real BBQ' over on our website: https://smokinghotconfessions.com