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Embark on a journey through the multifaceted world of marketing with Lori Wiles, an expert of branding who masterfully transitioned from broadcasting to leading her own fractional chief marketing officer firm. Lori peels back the layers of what truly constitutes a brand, revealing insights that extend past the visual elements to the psychological impact of color choices. Through her narrative, we gain an insider's view on nurturing startups and the critical role marketing plays in their success. 

Our conversation with Lori takes us on an exhilarating ride from the safety of a corporate career to the unpredictable world of entrepreneurship. We tackle the fears and strategies that come with establishing a business, delving into how identifying a niche can lead to prosperous growth. Lori doesn't hold back in sharing the significance of networking, referrals, and building credibility through testimonials. 

Connect with Lori...

LinkedIn:  www.linkedin.com/in/loriawiles
Website:  https://loriwilescmo.com/

Follow us on LinkedIn www.linkedin.com/in/rhondajhale/ and https://www.linkedin.com/in/katieervin/

www.jolyean.com

www.katieervin.com

Measure what matters. Lead with purpose. Take the LEADERs Catalyst Index: https://katieervin.com/catalyst-score/

Theme music by Emma Jo https://emmajo.rocks/