Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I’ve learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.

In this episode, we dive deep into what brand clarity is all about and why it’s crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you’re an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.

Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand’s voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.

Timestamps:

• 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist
• 02:45 - Kristie’s Approach to Brand Clarity: A Deep Dive into the Process
• 05:10 - What Goes Into Building a Brand: The Four Core Pillars
• 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics
• 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity
• 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network
• 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic
• 30:00 - The Transformative Process: Christy’s Advice for Entrepreneurs and Women in Leadership
• 35:00 - Kristie’s Advice for Her 25-Year-Old Self: Trust Yourself and Take Action

Resources Mentioned:

• Christy Keever’s Website
• Christy on Social Media: @KristieKeever
• The Goode Guide Website – Check out new resources, courses, and coaching offers!

Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who’s on their own career journey. Don’t forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I’ll catch you in the next one!