In this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.

(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson

(2:12) Guest Introduction: Ross Kimbarovsky, founder and CEO of Crowdspring

(2:46) Importance of Understanding Brand Building

(3:45) The Six Steps to Build a Brand Strategy

(5:25) Different Brand Types and the Role of SWAT Analysis

(7:03) The Importance of a Unique Selling Proposition and Brand Voice

(10:08) Staying Updated on the Latest Branding Trends

(11:32) Conclusion of the Interview with Ross Kimbarovsky

(11:54) Melinda Emerson's Closing Remarks and Podcast Mission Statement