Looking for marketing strategies to grow your law firm or small business? Look no further!

In this week’s HotDocket, you’ll meet Joey Reeve, Mean Pug’s first-ever client and someone we greatly admire. He’s the Founder and CEO of Universal CPA Review, the only CPA review course that is designed for visual learners.

Non-scalable strategies could be what you need to reach the next level of success… Not only will this conversation give you inspiration and guidance in marketing your business, it’ll give you actionable tips for growing your business with non-scalable strategies.

If your goal is to maximize your outreach with minimal resources or knowledge of the internet, Joey’s insights are here to save the day! He’s sharing everything from the benefits of Facebook groups (and how he was almost extorted for his) to overcoming analysis paralysis when trying new marketing strategies.

Plus… Stay tuned to hear Joey attempt to answer questions about legal marketing/terminology. Then, Bobby and Andrew attempt to answer questions about accounting! 👀 How much do they know about each other’s industries? Tune in to find out!

In this episode of Hot Docket, Bobby, Andrew, and Joey discuss:

• Joey’s approach to guerilla marketing.
• Why Joey swears by Facebook groups to start and grow a business.
• Non-scalable strategies that will help you grow your business.
• The story of when someone tried to extort Joey for his Facebook group.
• Overcoming analysis paralysis to achieve breakthroughs in your business.
• The dangers of over-engineering your business processes and strategies.
• Where to look for SEO and content inspiration to give your marketing a boost.
• Advice, tools, and resources for lawyers on marketing in a competitive industry.

Key Actionable Takeaways for Law Firms & Business Owners: 

• Facebook groups are a very powerful, easy, and free way to grow a community around your business.
• Be careful not to over-engineer your business processes or else you may lose precious time and resources when you could be making big strides with simpler tactics.
• When starting to upsell your customers/clients, start small and simple and see what works before continuing.
• If you struggle with analysis paralysis in marketing, don’t get too creative, but take controlled risk, do your research to see what’s been successful for others like you, and try it out!
• Focus on differentiation when creating content and advertising your products/services.
• Follow where the traffic is. Stay on top of what apps are the most popular and then create creative content to market your business on those platforms.

Important Links and Resources:

• Website - https://www.universalcpareview.com
• LinkedIn: /in/joey-reeve-cpa-5b30a195
• Tools/Resources - 
  • Google Sheets
  • Airtable
  • Close.com
  • Sketchy
  • WebinarJam

If you have guest ideas or questions you would like our hosts to cover, please email [email protected].

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

This episode was produced and brought to you by Reignite Media.