On this episode of the builders podcast, John Busby sits down with Amy Rasdal, founder of Billable at the Beach, to explore how professionals can launch a successful consulting business without getting stuck in endless planning, branding, or underpricing. Amy shares her journey from Silicon Valley executive to solopreneur, revealing why consulting gave her more freedom, more impact, and more income than the traditional corporate path. She breaks down the practical steps to start fast, identify your superpower, charge what you're worth, and land your first paying client without waiting until everything feels perfect.

Amy and John discuss:
02:21 – Amy’s Silicon Valley background and why she left the CEO track
05:43 – How consulting became a higher-income, higher-control alternative
09:50 – How Billable on the Beach grew from advice for friends into a business 
12:27 – The first priority: land a client and get paid
15:15 – Finding your “superpower” and shaping a marketable offer
26:47 - Charging what you’re worth and avoiding the biggest pricing mistake

Thanks for listening, and if you liked this episode, be sure to share it with someone who’s thinking about making the leap into consulting or fractional work.

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