With over 100 different marketing disciplines out there how do you know how to build an effective strategy for you and your business and how do you know who to work with when you're ready to outsource and get help from the experts?

Stephen Knight is the founder of Pimento, a virtual marketing agency that works with over 200 specalist agencies, freelancers, and consultants around the world and joins me on this podcast to talk about how to create a successful marketing strategy.