One of the best ways for a business owner to obtain new business is through referrals. It’s really hard to put a value on marketing from word of mouth. Now, imagine the possibilities if most of your clients were singing your company’s praises like fans at a Taylor Swift concert. And that’s why I’m thrilled to share this conversation with Brittany Hodak.

Brittany has spent her entire career building superfans. She’s an award winning entrepreneur, author of Creating Superfans, a former Shark Tank participant, Guinness World Record holder, and someone who has helped countless business owners connect with their clients and customers on a deeper level. 

In today’s episode, you’ll learn all about Brittany’s journey from the music business to corporate branding, what it really means to be a superfan, and her powerful model for creating deep connections that instill confidence to drive referrals, repeat business and growth. 

Interview resources, including show notes and links to resources mentioned, can be found on the episode page: https://www.bayntree.com/101

In this podcast interview, you’ll learn:

• Lessons every business owner can learn from Taylor Swift.
• Key differentiators that create deep brand loyalty for companies like Trader Joe’s.
• Three things that define a superfan–and why these people are most likely to turn people into more customers.
• The big mistakes that so many business owners make when it comes to finding and nurturing customers–and how AI and automated personalization can make them worse.
• The power of intentionally elevating the customer experience.  

Interview Resources:

• Brittany Hodak
• Brittany Hodak on: Instagram | LinkedIn | Facebook | X/Twitter | YouTube
• Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
• Shark Tank
• Taylor Swift
• Dr. Tony Alessandra
• ChatGPT