In a tight market, sales become a big concern. Relying on repeat business or referrals no longer cuts it, you have to put in more effort. 

Often in agencies, the know-how on how to get this done is missing; few people come from a formal sales background. So a haphazard approach is implemented and we hope for the best. Only that slapdash approach rarely gets the results we want. 

Is it time for the sales engine to be looked at as an ops challenge? We think so. 

In this episode of The Handbook: The Agency Operations Podcast, Harv Nagra speaks with Ryan Hall, founder of Friday Solved and a seasoned expert in building sales systems for agencies. With over 23 years of experience generating revenue and growing agencies—including two successful exits—Ryan shares practical insights on how to operationalize sales for consistent results.

Here’s what Ryan shares in this episode:

• Why agencies struggle with sales: The pitfalls of relying too much on inbound leads and referrals.
• How to build a scalable sales engine: Breaking the funnel into actionable stages (top, middle, and bottom) and tailoring strategies for each.
• The importance of systemization: How the right processes, tools, and technology create predictable results.
• Sales as a blend of art and science: Why finding the balance between relationship-building and data-driven strategies is key.

Ryan also explains how operational leaders can play a pivotal role in creating a culture of sales excellence and offers practical tips for getting started, including low-cost tools and strategies to build momentum.

If you want to take control of your sales process and future-proof your agency’s pipeline, this episode is a must-listen.

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