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Building a thriving brand at BodyArmor | Thomas Gargiulo, CMO of BodyArmor | CMOWeekly
In this episode of CMO weekly, we're joined by Tom Gargiulo, the chief marketing officer at Bodyarmor Sports Nutrition. He's leading the charge for some of Coca-Cola's top sports drink brands, Bodyarmor and Powerade. Since stepping into the role in 2023, Tom has been behind major marketing campaigns, athlete partnerships, and even Barney Armor's global expansion into Canada and Mexico before taking the helm at Bay Basin.
Tom's career saw him shape some of the biggest names in the food and beverage industry; as the CEO of the food tech startup Nyx, he built a taco manufacturing network from the ground up. At Kayak, he helped land game-changing partnerships with Delta Air and Starbucks, and as CMO of Darren, he not only activated the launch of two Good and Oikos 000 yogurt but also showed his knack for bringing innovative products to the mark, a trait that continues to excite us about his future contributionset.
Born and raised in Montclair, New Jersey, Tom's a proud New Yorker at heart, rooting for his beloved New York Giants. His personal interests, including his love for sports and spending time with his family, greatly influence his professional life. With an MBA from Emory University, Tom balances the fast-paced world of marketing with a passion for sports and family life.
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By OpenFortuneIn this episode of CMO weekly, we're joined by Tom Gargiulo, the chief marketing officer at Bodyarmor Sports Nutrition. He's leading the charge for some of Coca-Cola's top sports drink brands, Bodyarmor and Powerade. Since stepping into the role in 2023, Tom has been behind major marketing campaigns, athlete partnerships, and even Barney Armor's global expansion into Canada and Mexico before taking the helm at Bay Basin.
Tom's career saw him shape some of the biggest names in the food and beverage industry; as the CEO of the food tech startup Nyx, he built a taco manufacturing network from the ground up. At Kayak, he helped land game-changing partnerships with Delta Air and Starbucks, and as CMO of Darren, he not only activated the launch of two Good and Oikos 000 yogurt but also showed his knack for bringing innovative products to the mark, a trait that continues to excite us about his future contributionset.
Born and raised in Montclair, New Jersey, Tom's a proud New Yorker at heart, rooting for his beloved New York Giants. His personal interests, including his love for sports and spending time with his family, greatly influence his professional life. With an MBA from Emory University, Tom balances the fast-paced world of marketing with a passion for sports and family life.