In this conversation, Julie Cowan, owner of Wildfire Merch, shares her journey of starting a screen printing business in 2019, navigating the challenges of COVID-19, and expanding into a plant shop. She discusses the importance of quality, building relationships with clients, and the lessons learned in hiring and business growth. Julie emphasizes the significance of community support and maintaining a small-town vibe in the face of rapid growth in Middle Tennessee.

Wildfire Merch Website: https://wildfiremerch.com/
Wildfire Merch Instagram: https://www.instagram.com/wildfiremerch/
Mellow & Ivy Website: https://www.mellowandivy.com/
Mellow & Ivy Plantshop Instagram: https://www.instagram.com/mellowandivy/