In this episode of Between Two Stops, host Niki Acosta welcomes Casey Graham, successful entrepreneur and co-founder of Yummy Pools, to break down how to build a pool service business that’s not just profitable — but truly valuable.

Drawing from his book From Skimming to Scaling, Casey reveals the five critical areas that private equity firms evaluate when determining a company’s worth — and how you can strengthen each one to position your business for long-term success or a future sale.

💡 Discover how to:

• Understand what makes your business attractive to investors
• Strengthen your financial profile, from revenue to recurring income
• Improve operations with systems, training, and team structure
• Boost your customer base quality and retention metrics
• Cultivate a strong company culture and leadership foundation
• Align your owner mindset and deal dynamics to maximize valuation

Whether you’re preparing for growth, planning an exit, or simply want to future-proof your company, this conversation delivers the roadmap to building a high-value pool business that works — with or without you.

Looking for the Private Equity checklist Casey mentioned? Get it here. 

And don't miss his FREE audiobook and ebook, From Skimming to Scaling here.