In Part 1, we shared the messy, behind-the-scenes story of how Maven defined its core values. Now in Part 2, we explore what happens next—how those values come to life inside a team and shape the culture we’re building every day.

In this conversation, Tessa, Rocky, and Jen unpack:

• How to weave values into hiring, leadership, and daily work
• The difference between supporting people and enabling them
• Why culture isn’t declared—it’s practiced, reinforced, and lived
• The rituals that keep values at the center of collective strength
• Practical takeaways for building a values-led business from the inside out

If you’ve ever wondered how to move from naming your values to actually living them, this episode offers a real, unpolished look at what it takes.

👉 Download the free PDF with our 5 key takeaways

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