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Guest: ​​​​​​​​​​​Verdick Case

​Company / Business name: ​​​​​​ ​​​Peony Lane Designs

Stacy Verdick Case is owner of Peony Lane Designs where she sells vintage home decor online and also in a brick and mortar shop. She also takes viewers vintage hunting with her on her YouTube channel.Tools / Books / Resources mentioned:Tools: Mailchimp, Wordpress, CanvaBooks: Why We Buy by Paco Underhill; From Poop to Gold by Chris Jones; She Means Business by Carrie GreenShow Notes:2:05 minute mark:Agile entrepreneur takeaway: Build a business based on your interests and passionStacy explains about vintage home décor business and how she got started with the business which essentially grew from her personal interest in vintage furniture and her errands to thrift stores etc.5:58 minute mark:Agile entrepreneur takeaway: Be realistic about transition from salaried job to a business owner especially during the first yearStacy talks about her transition from an accountant to a business owner and how she has been learning from her husband’s own business as well as reading books, listening to podcasts etc. She also talks about her difficult first year in business and how she was the most stressed and also most happy at the same time.9:53 minute mark:Agile entrepreneur takeaway: Know where your customers buy and emphasize those channelsStacy talks about how she got her paying customers on Etsy and using social media platforms like Pinterest, twitter, and Facebook. She also talks about how these platforms complemented her personality as she is a shy person and wasn’t comfortable being in front of customers.12:07 minute mark:Agile entrepreneur takeaway: Identify your ideal customer base and keep learning more about their buying habitsStacy explains her ideal customers of millennials and also women between 35 and 45 years. She also talks about how she blends her own interests of colorful furniture in a vintage décor and how her clients have accepted her style.15:33 minute mark:Agile entrepreneur takeaway: Outsource where you can and keep the rest for better time managementStacy gives us more details about her first year where cash flow was a much bigger issue than time management. She also talks about how she involved her family in the business, so it didn’t affect work-life issues as much. She also was able to outsource areas where she was not good at but kept areas like web design that she is interested in.18:42 minute mark:Agile entrepreneur takeaway: Identify some key ways to validate your business: peer or customer validationStacy ...