Ever wondered how two sisters turned their family's recipes into a viral social media success with over 400,000 followers? Join us as we sit down with Maddie and Julia from Kitchen by the Sea, who reveal how they transformed their passion for baking into a thriving social media business while maintaining their full-time careers. This episode offers a candid look at the realities of content creation, brand partnerships, and staying authentic in the digital space.

Key points discussed:

• How Kitchen by the Sea grew from zero to 400,000+ followers on both Instagram and TikTok in just 2.5 years
• The surprising revelation that a single 5-second reel can take 30 minutes of footage and 20+ takes
• How their mother's recipes became their most viral content, including their first breakthrough hit with pumpkin chocolate chip bread
• Their journey of slowing down content production to maintain higher quality standards
• The detailed process of creating authentic collaborations and maintaining creative control
• Managing Kitchen by the Sea as their "5 to 9" while maintaining successful full-time careers
• How they learned to divide responsibilities based on their individual strengths
• Their approach to maintaining a positive social media presence and engaging with followers
• Their commitment to testing recipes multiple times before sharing
• Posting daily content for over a year to build their following
• Their openness about failed attempts and learning experiences

Connect with Dillon:

• LinkedIn: https://www.linkedin.com/in/dillon-staples
• Compass: https://www.compass.com/agents/dillon-staples/
• Instagram: https://www.instagram.com/dillon_staples/

Connect with Maddie and Jules:

• Website: https://kitchen-by-the-sea.com/
• Instagram: https://www.instagram.com/kitchen_bythesea/

*Content from this podcast is provided for information and education purposes only, and is not intended as a substitute for actual financial or entrepreneurial advice.

Closing The Coast is produced by Stillwater Studio.